Dorset Best Buy backdoor to Beijing shop can not wait – Best Buy, Suning Appliance – Network Appliance Industry-hc360 HC
2008 11 7 Although not get AP up shop in Beijing’s Ministry of Commerce approval, but the shrewd international chain Best Buy appliance has passed the backdoor Beijing Scitech Shopping Centre, achieved from Beijing to open a chain of store the program. But, due to the tight feeling, Best Buy’s first store opened in Beijing a week ago, still no price tag of most commodities, the commodity out of state.
2008 11 6, a press of a path leading to the second floor of Scitech Shopping Centre, elevator, renovation of a Unit pungent smell of formaldehyde will be blowing.
To the basement level, lift the north side face of the wall hung a row of television there is eye-catching Best Buy LOGO. Reporter noted, and two Best Buy stores in Shanghai “Bestbuy” logo is different, Beijing Scitech Shopping Center in the Best Buy store logo “BestbuyPremium__fromBestbuy” (Best Buy high-end stores).
Around the TV wall, the north can be seen within three or four hundred square meters, with prices up to 88 million, 103-inch Panasonic
Flat Panel TV
, 6.6 million in the latest top-end Canon SLR digital camera, produced in Spain, 1.2 million Ariston
Washing Machine
, Produced in Korea, 2.2 million common double-door refrigerator, there are ultra-thin Apple notebook computers, Epson color printers, small home theater rooms, Apple
MP3
Sony Ericsson mobile phones … … BestbuyPremium as if a high-end home appliances business posture.
Underground two-story elevator south of Dorset, operating Brown shavers, Panasonic cleaner, iron and other high-end Philips
Small appliances
Region salesperson told reporters, Best Buy stores only limited lift to the north side of 400 square meters of area. Press rough estimates a Best Buy store in an area of Beijing Scitech Scitech Shopping Centre, only 2 to Layer about 1 / 5.
However, the reporter notes that, in addition to Western identity with BestbuyPremium relative position, there is a written, “Best Buy service center” in the text of the listing, the Beijing Best Buy stores will no longer see the end zone Best Buy has traces of the word: the washing machine, refrigerator, water purifier, the price tag on the sound are “Scitech Shopping Center” words; test machine room door and no Best Buy logo; the region with the staff claimed that the staff Dorset, Dorset tooling and other floors are not two different. Slightly different is that Best Buy employee badges region is “Premium”, and Dorset to the general staff of the badges have no words.
Earlier, Best Buy said, Dorset high-end consumer electronics store shop, operated by the Dorset and Dorset Best Buy only be identified as the supplier. Especially in the early decoration store opened, reporters rushed to the Dorset has made a special trip to see the decoration layer 2 ground outside the wall notices, said here will be a home appliance area, there is no clearly marked signs, “Best Buy” words.
“Best Buy in Dorset played his LOGO, which has it all.” Liu Buchen, household appliances industry observers said, because Beijing is the country the United States, large and medium of the home, and
Suning
Into the Beijing six years ago, has become very strong, has not yet been approved by the Ministry of Commerce set up shop in Beijing, Best Buy, this time to enter the Beijing shop, multi-shop, in order not to make enemies too, only low-key, deliberate dilution, avoiding the words of Best Buy.
“Best Buy opened a store in Beijing store, is very different and Shanghai as a model for a large store, but Best Buy is also owned a chain of stores, is formally entered Beijing Best Buy shop sign. “Liu Buchen, very sure that.
Best Buy in January 2007 in Shanghai out of the first own brand store in China, due to delay can not get from the Chinese Ministry of Commerce’s “Zhunsheng Zheng”?? Shop approval, after nearly two years of waiting, before November 1 this year to open its second store in China. This is to scale to survive on the home appliance chain enterprises, is fatal. The rental shop the way, you can bypass the relevant examination and approval, to achieve the national Best Buy plans to open a store.
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