YouTube to enter the webcast: Future unclear

YouTube to enter the webcast: Future unclear

Google has a lot of commercial Youtube looking for the whereabouts, but very few Acer Aspire 4710 Battery successful cases. Their latest attempt is to broadcast sports events. Although not much, but make money. So they began to prepare a larger movement.

Indian Cricket Premier League (Indian PremierLeague) is not a world-renowned sporting events, after all, even to understand the rules of the sport who are not really too much. The league has 20 clubs in this year’s event has just ended, eye-catching addition to the new Division championship and, as always, behind the scandal, there are Youtube’s intervention – in just this past season, 60 games a cricket match was Youtube to put the world live.

Since the acquisition by Google, Youtube has been looking for a new direction. Empty lot of funny home videos and withstand the crisis in film and television clips copyright Youtube, even though having more users and number of clicks, is hulu this line clear down the video site was only a matter of time. Live Cricket League was a successful attempt. Now some people have even begun to worry about the future of live television.

Of course, this attempt is successful. Youtube’s I.P.L. Channel received more than 50 million hits, than the anticipated 25% of Google, more encouraging is that 40% of the hits are from outside India. Google in India signed seven single ad, including Coca-Cola in the United States has found a sponsor, although in the United States, the game site not live, but 15 minutes after the end of the game to watch.

After the success of test water, Google can be done immediately to find a new live project. “New York Times” said it was enough to shake a sports broadcast industry, the existing plan. Now, the main obstacle to change is the bandwidth and the sports leagues and broadcast agencies to achieve long-interests. This institution is now televised ESPN will broadcast live on its website a number of games, and this is usually because the playing time of conflict, can not also be broadcast live on television.

In cooperation with the Indian Premier League cricket before, Youtube of the most successful experience of a live U2 concert last year’s, but that was purely a momentum and technical testing, Google has not received a penny.

Advantages and disadvantages

Online live more freedom than live television – handheld devices anytime, Asus EEE PC Battery anywhere people can watch live games, even a small cell in the office yard, the interactive nature of this live stronger, the game will have a chat window on the video page . Google in India is extremely bullish on Youtube, a responsible officer of the new direction, he said, Google is all over the world looking for more performances and competitions, Indian cricket league’s success has convinced a lot of professional sports leagues. The success of commercial operation, let Google have more capital to negotiate with them.

But people never stopped to buy a TV set behavior, this invention has been in the history of our civilization to build a deep-seated position. Nielsen data, TV sales in 2009 exceeded the previous year, and each purchase of TV people, no doubt will want to watch something. TV’s scariest aspect is that it is clearly become a subconscious habit.

Australia, a market the company’s founder Damian @ Sunmark said that under the impact of technology, sports fans are becoming a very unstable people, big screen and small screen do not appeal to them small. Professional sports leagues will soon change thinking, starting with the new market channels to cooperate.

Chinese users as an example. Involvement in the English Premier League broadcast Tiansheng few years later, part of the audience went to the Premier League NBA, there are some people now are accustomed to see the match online. Tin Shing’s rash decision-making not only he did not make any money, but also to Sina, Tencent and other partner sites, as well as a large number of copyright-free broadcast software and web site training for users. In a televised football game, most people will choose a more clear, real-time (the network broadcast a certain delay) and the comfort of TV, but more cases, they have turned to the network, what games are those sites They also told friends in real-time exchange of QQ and forums, the eyes do not need to leave “the field” too far.

But the webcast is also very obvious flaws in the Youtube video under league cricket fans shout, video quality is really bad, “you do not like to see a 3D movie glasses hair.” Edition has been specifically discussed the issue of how to devour live online data traffic has been alarming in recent days, AT & T have even begun to restrict the use of 3G version iPad users, they can not use the 3G data traffic is much higher than the signal watch mobile phone version of the video iPad video. When the user opens the related services, AT & T will pop up a window and ask them to have WIFI place to see these videos.

Stockholm, IEC, a media company built the sports director @ Horn said, the traditional broadcasters do not underestimate the power of broadcast networks, they will try to include it within their own business. American League baseball broadcast in mobile terminal has achieved great success. No traditional broadcast Chamber of Commerce of the network as its rival.

Profit model

Google India’s cricket league from how much live in it? Detailed accounts and Dell Inspiron 9300 Battery contracts not made public, but according to estimates, the right to buy out two years webcast spent 10 million U.S. dollars and each advertiser will pay each year over one million U.S. dollars. This business does not lose money, the profit effect can not be compared with the live television – cricket league to sell television broadcast rights for 10 years, the value of 1.2 billion U.S. dollars. No matter how live television webcast and rivalry, sports leagues will not give up the very mature conventional broadcast model, and the profitability of the program as the most important. Another view is that cricket does not belong in the global popular movement, Google’s meager profit test, if successful and zoom in to the football and basketball this project, the profit growth will be presented breakthrough.

How like the World Cup? Youtube probably already too late. FIFA has already sold worldwide network of broadcast rights, but many restrictions – Youku network will broadcast all World Cup matches in South Africa this year and the official highlights such as additional programs, but all videos must be in the game after 90 minutes before the end of on-line. CCTV network TV does have the only authority on a live game, usually with the TV rights this agreement is binding, third-party services can not have the network exclusive broadcast rights. I am afraid this year’s World Cup can not become a flashpoint in the webcast, in an exclusive broadcast contracts were behind the FIFA seems to have consciously or unconsciously limit the threats to network broadcast television – over the years most of the fans accustomed to watching the football match way.

Competitor

Playing live in mind the company network is not just Youtube. In fact, Microsoft last year signed on with the Sky TV contract, the latter sporting events live into their Xbox Live being. Xbox 360 players can Hupenghuanyou, voice chat while watching football. Although the video carrier is television, but each and every frame is from the network, not cable TV signal. The partnership for any reason to suspend, but not difficult to see the relevant service providers to explore the heart.

In addition to traditional television video giant and beyond, and perhaps a personal live. I have seen on several fields in the Justin.tv Arsenal’s Premier League. This site is part of the typical “content user contribution” system, each registered user can use it to share their home television signal. In Japan, more people to the technology used to broadcast the game. In the new game on sale, they bought the first, and then split plate opening play, this time, the Internet has been a large number of spectators waiting to see the actual game images. The audience, some people are interested in the game but no time to play by myself and some are skeptical about the quality of the game, hope to see whether the decision after consumption. More radical technology is Qik, you can keep a cell phone camera to photograph their images broadcast to the world of service. Imagine football live: the larger the video window shows the course of conventional screen corner area in the “obligations of live members” holding the camera, so you see the players in more detail. You can switch between different seats to watch the television cameras do not shoot the corner. As to the video game is the cable or Sky HP pavilion dv9000 Battery TV or Youtube, it seems no less important.

Hard to say Youtube or other means to really be able to webcast a threat to the television. Watch sports live the way may continue to develop and evolve, Youtube might grab a bowl from the broadcast industry, deprived of food. But sorry, I think that the future of television, I am afraid to say it is television.

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