3D Holographic Projection – The Future of Advertising?
With Many of the latest big budget cinema releases Being available in 3D, and everyone talking about the future of 3D TV, Many eyes are starting to focus on 3D holographic projections … Without the glasses!
Where Does this technology originate from?
3D holographic projection technology is based loosely IS year illusionary technique Called "Peppers Ghost" first and Was Used in Victorian London in theaters across the 1860s. Pepper's Ghost Was Typically Used to create ghost-like figures on stage. Hidden from the audience's view, actor dressed in a year a ghostly costume would stand angled flat facings of glass annually. The hearing would Be Able to see the glass, but not the actor directly. Specifically angled lighting would Reflect the actor's image Into the plate of glass, a transparent ghost like reflection would APPEAR in front of the audience. Cutting the lighting or fading could "Also add to the ghostly effect.
How Used today is this technology?
With the use of the latest HD projectors, CGI animation, specialist HD film techniques and special effects created in post production, Pepper's Ghost technology has been "upgraded to the 21st century. Instead of a real object or person's reflection Appearing on a plate of glass, high definition video and CGI animation IS Beamed Directly onto a specially Designed, Chemically Treated transparent film using a high power projector HD. Much More Although expensive, this modern approach results in a Much Clearer, believable holographic projection.
What kind of images can Be Projected have holograms?
Due to the modern approach of Projecting CGI animations and pre-recorded footage, Almost Anything Is Possible. The "blank canvas" approach IS ADOPTED Often, Creating a storyboard only limited by imagination. The storyboard can Then Be Handed over to a CGI animation team Who can make it come to life using the latest 3D software Maya have SUCH gold-3ds Max.
Real people can Be filmed giving a speech, presentation or dance for example, And Then Be Projected as 3D holograms. Holographic special effects can Be added in post production to make a life-like beam persons Into the room, Star Trek style, or product Have Their Appearance and spin at Above Their Heads Their click of the fingers.
Who Have Used 3D Holographic projections and why?
In August 2009, Endemol, The Producers Of The famous reality TV show Big Brother, working together with activ8 holographic-3D projection, Beamed housemates' friends and families Into the house to Deliver messages of support and encouragement. The pre-recoded message Were using HD cameras and specifically angled lighting. A probationary Was rigged inside the Big Brother house task Closets, Compiling of a HD projector, media player, lighting, and audio equipment. Each room in the Entered housemates and turn in front Took A seat of the internship. One cue, the housemates's family member or friend Was Beamed Into the internship Before delving Their message. Although the difficulty to holographic displays Were we judge 2D television screens, the event Was hailed as a great success, evoking brilliant reactions from the housemates Which made for great TV.
"Any other message on video screen isn'ta touch On That. Ltr in front of you – none of this flat screen plasma screen gold – They Are Really There. "exclaimed David.
t's' lovely. It's like you want to touch it. I can not believe it. I'm shaking, " Replied Lisa.
In January 2009 Coco-Cola Gave a dirty conference presentation in Prague for over 800 people. Senior directors of the company Were Beamed Into the internship as 3D holograms Before giving a presentation about how the Coco-Cola brand Has Evolved over the years. The content of the presentation Was also in the form of 3D holographic projections. The center piece Was a giant 3D Coco-Cola branded hologram spinning clock, Representing the progression of time. A showcase of previous Coco-Cola bottles, logos, and labels Amongst Other objects Were Also Projected as 3D holograms to create Prague's First 3D holographic projection display.
What range of sizes can the holographic projections displayed in Be?
This Known technology has-been to scale down to as small as a ten inch holographic display. The smaller range of holographic display units, Ranging from ten inches to TV sized monitors are predominantly Used for retail, exhibitions and point of sale. Famous-brand companies have SUCH Diesel, Have Used this type of holographic display in shop windows Their.
One Of The Largest holographic Was projections to date in South Africa in 2007. A holographic projection screen, 12 meters wide, by 4 meters high Stretched across a stage in front of 700 BMW Officials, celebrating the launch of X6 the latest model. By Increasing the size of the placement and number of projectors, There is No limit to the maximum size of the holographic projection displays.
Which Other technologies are Being Used together with 3D holographic projections?
activ8-3D, the London based holographic projection specialists, Have Recently Developed motion capture systems to couple 3D holographic projections. Motion capture systems are far from a new technology. An actor wearing a motion capture follows can Have his / her Motion stations Picked up via various sensors. These Motion stations can Then Be Played back in real time onto a screen in the form of An animated character. Working with holographic display technology, thesis characters can Become life size holographic 3D animated characters, Both technologies working together to complement Perfectly Each Other.
Hologram projection displays Have Also Recently seen advances in audience interactivity. Using a wireless remote control, the holographic projection can Be Moved Around the course, rotated on Their x and y axis, and can Even Be programmed to start or stop animation one year of the click a button.
What is the future of 3D holographic projection?
3D holographic projection technology clearly "Has a big future ahead. As this continuous audio visual display to get high profile Credibility, we are bad at having to see more companies advertising products or Their Marketing Their Business in This Way. Whether it be large scale, big budget product launches or smaller retail POS systems, They Are Likely to Become a common feature in the advertising world.
Where can I see this year example of technology?
A 3D holographic projection demonstration can Be seen at The Museum of London Movieum, Located in Westminster, England. The company behind it, activ8-3D holographic projection are Showcasing Their large scale holographic display show and event, Their medium and small sized retail display and holographic displays, as well as "motion capture and interactive systems. For a free demo Visit their website www.activ8-gold 3d.co.uk send an email to info@activ8-3d.com
About the Author
Ryan James (ryan@activ8-3D.com) is the marketing manager for activ8-3D Holographic Projection. activ8-3D provide a range of holographic projection display systems and services.
Visit www.activ8-3d.co.uk for more information including the original article (http://www.activ8-3d.co.uk/about-us/articles/3D-holographic-projection-technology.php)
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