Wenzhou shoe walking in the industry, an industry leading-edge glory

In recent years, “anti-dumping” the word has been plagued by China’s official, associations and businesses. Automobiles, color televisions, textiles and garments, footwear, lighters, bicycles, ceramics and many other industries have repeatedly been the European Union, South America, the United States and India and some other Asian countries, the anti-dumping investigations. Particularly to this year, part of the confiscation of Chinese shoes in the Russian, Spanish fire, the EU has ignored China’s strong opposition, decided to impose nearly 20% of Chinese shoes anti-dumping duties. Although these surveys contain a number of trade protectionism, including an element of arbitrariness, but it clearly told China’s enterprises blindly indulging in low labor costs, this “advantage” to the “lowest” and “quantity” of export the road no longer viable. Wei Ren OEM, doing “world factory” or “production shop” more and more people happy is not up.

    How to WTO framework, to seize with the “powers” competition of the initiative? This year’s national “two sessions”, the Prime Minister of the Government Work Report emphasized the need to rely more on technological progress and innovation in promoting economic and social development, should speed up scientific and technological development in a more prominent strategic position. Independent innovation, has been identified as China’s economic and social development of the new ideas, new direction.

    All along, as the private economy in Wenzhou start of the land, “first in the world” in Wenzhou shoe business, who never stopped the pace of innovation, and long ago made a successful attempt. Wenzhou has extracted a 27, “Guo Zihao” gold card, the first one is the “Chinese shoes.” This can not but amazing Wenzhou shoe enterprises the power of the boss and brave.

    Self-development: patent products to become the new engine take-off

    From the beginning of the imitation learning, to today has its own intellectual property rights, and applied them to the production, Wenzhou shoes have come a long way. It is understood that, Wenzhou shoe enterprises have a practical patent has been a minority. A lot of shoes on a large scale enterprises have established a special R & D institutions. Through independent innovation, integration and digestion innovation, Wenzhou shoe enterprises have emerged a number of patented inventions big.

    Kangnai Group is also a classic in this regard. Zheng Xiukang prior to the shoemaking has nearly 20 years of work experience of mechanical plant, and is deputy director in charge of technical work, so he has a lingering mechanical special feelings. And self-shoe, he was constantly thinking about how the use of the power of technology to increase productivity, improve product practical value. Since 1993, Cornell was the first commentary, “China’s top ten shoe king”, the Cornell 10 years, invested a total of a hundred million yuan for scientific and technological innovation. Every year, several of utility model patents have been granted by the State Intellectual Property Office certificate. Since 1996, invented two kinds of health care soles started Cornell in health care, higher, waterproof, anti-odor, anti-bacterial and so invented nearly 20 kinds of soles and insoles, but have all been applied to the product offerings. These patented products on the market after they have been well received by consumers.

     In 1993, the European version of shoes yet to introduce the domestic situation, Zheng Xiukang drawing on the European technology, development and production out of China’s “European edition of” Big Rich shoes, in the then market price as high as 400 yuan, but also in short supply . 96 session of the Canton Fair in 2004, the Cornell launch of the “Goodyear” craft shoes, because of their complex and technical process, although the price is not low, but their admiration for foreigners. A few days time clocked four million U.S. dollars of orders; in the 98th Canton Fair, the Cornell shoes is difficult relying on exquisite craftsmanship style and again record 6 million U.S. dollars of orders a new high.

    Wenzhou shoe Ya wave has also been made in independent innovation performance of non-Bi. The company developed and produced with a deodorant, magnetic therapy functions of the health shoe was awarded the International PCT and 15 national patents, received the Chinese Medical Association recommended. Its process technology has begun to South Korea, Japan, India and other countries out.

    Also in footwear technology research and development has achieved impressive results, as well as antibacterial Wenzhou shoe Augustus shoes, Gilda nano-air-conditioned shoes, footwear, fragrance of incense brand footwear shoes, shoe-European Ecological Dragon Emperor shoes and so on.

    ”Without technological innovation, there is no system innovation, Wenzhou enterprises would not have been sustainable development. Cornell will be playing in five years time to create their own innovative business enterprise.” Kangnai Group President Zheng Xiukang say so. 2006 new year, Cornell has made two major decisions on the first, starting this year, companies come up with a few million dollars annually rewards to outstanding contributions of technical personnel; second is to accelerate the pace of enterprise system innovation, enterprise ownership and management separation of , in addition to the general manager has been introduced, will also develop in the next five years, 70 outstanding professional managers.

    Zheng Xiukang that to build self-innovative enterprises, the key personnel. Cornell talented scholar committed to offering competitive salaries and development platform, including several important positions will reach 200,000 annual salary of -50 million.

    Digestion innovation: a brilliant man and an industry

    The existing large and small shoe factory in Wenzhou 4,500 more than hundreds of thousands of practitioners. According to historical records, the Southern Song Dynasty Wenzhou has emerged hand-made cobbler. Ming Dynasty Wenzhou shoe is also dedicated to the palace as a tribute demonstration of Wenzhou shoe has a long history, deep inside information.

    However, in the beginning of reform and opening up those years, Wenzhou shoe is still stuck in with a hammer, scissors, hand-productions. The vast majority of Wenzhou shoe production due to quality problems become common knowledge. In 1987, Hangzhou, “Fire Wenzhou shoes” In the future, Wenzhou shoe even suffered a disaster, a few years time is almost disappeared. In 1990, a person’s appearance has changed even from Wenzhou shoe history. He is now chairman of Zheng Xiukang Kangnai Group.

    Zheng Xiukang in 1980 and started learning to do their family shoe leather Square, after he was a state-owned enterprises as deputy director in charge of technology. His 1,500 yuan from the start, by 1987, he had hundreds of people Hongsheng shoe factory, shoes sell well in Shanghai and other coastal areas. Hangzhou Wulin Gate of that “fuel” to make his shoes has become an “alternative”, by “implicate.” But also realize that Zheng Xiukang: Quality is the life! To came back to Wenzhou shoes do not come to some great revolution is not enough! Since 1989, he inspected several times in Italy known as the world’s shoes. Both looked a superb shoe technology to create out of the line, he fascinated. Here he saw the opportunity and hope for China’s footwear industry.

    However, mechanized equipment from abroad is too expensive, they can not afford to buy plants. Do die as a working-class hands, he thought of his own trial. In 1990, he recruited a group of instructors based in foreign countries to see during a visit to the assembly line, to one indigenous methods, Tuyangjiehe on Wenzhou shoe that hit the first “mechanized assembly line.” In Wenzhou shoe history, Zheng Xiukang opened the first of its kind for the mechanized shoe-making. Production of his shoes more than doubled in the past, the quality has increased substantially.

     In 1991, there was open shoe factory in Guangdong, Taiwan, Wenzhou bosses back home to visit relatives, Zheng Xiukang locked him invited over. See Zheng Xiukang transformation out of an “assembly line” was deeply touched by his boss: “You can take a look at my shoe.” Cheng will immediately the next day his boss to Dongguan. The plant has all the mechanized operation, clean, do not hear loud voice, orderly, structured. Zheng Xiukang requested their pictures taken. He wants to take pictures, the background of machinery, materials used, the words on the box the whole photo come in, in order to come back as is “Copy.” His boss saw Cheng’s mind, said: “You camera photos, but come, I will give you a factory tape it.”

    Zheng Xiukang back to the organization’s employees will be repeated to see video. Video to tell you that their own indigenous methods Zaochu the “pipeline” than poor people far away. Subsequently, Zheng Xiukang started spending huge sums to introduce Taiwan’s shoe production line, the introduction of the Italian shoe production line. To the first half of 1993, Zheng business mechanization completed. In this way, through self-research, digestion innovation, Cornell step by step to “win”, walk in the forefront of the industry. In the “fire” in the shadow of Wenzhou is also shrouded in over time, Zheng Xiukang shoes of Cornell in 1993, “China’s top ten shoe king” Selection in and took first place. This looks like a blockbuster has greatly shocked the whole of Wenzhou shoe industry. In 1994, Wenzhou City, held a “brand Industrial, Zhilianglifu” mobilization of the General Assembly. Mayor praised Cornell for Wenzhou shoe “second pioneering” fired the “first shot”, inspired the morale and inspire the people. At Cornell, inspired by the demonstration effect, Wenzhou shoe have “run out”, one after another firms now mechanized. After a few years, the mechanization of shoe one time, set off a storm in Wenzhou.

    Step of the Cornell ancestors who did not stop the pace of innovation: in 1995, captured at the end of production of leather big problem; completed in 1996 shoe-like computer design and computer-controlled key processes Spark Program; in 1996, the first to start the CAD-like design of the computer shoes later on, he heavily in 24 million yuan to introduce world-class technology and equipment to achieve the third technical transformation, business equipment industry in the country among the best … … At present, the Cornell group of technical equipment level of the most advanced in Europe with the International Shoe industry par. December 17, 2005, the Spanish city of Elche, Mr. Antonio Footwear Association workshop during a visit to Cornell, Cornell saw the equipment and technology after the lament: “I was like traveling back to Spain shoe factories, shoe factories in Europe have no Several Cornell could make such good shoes. ”

    Today’s Wenzhou shoe shown a “hundred flowers bloom spring beauties” in a spectacular scene: Chinese shoes Wang, China’s well-known trademarks, famous brand in China, the National Inspection-free Product for nearly 100, producing more than 600 million pairs of shoes, the annual output value of more than 350 billion yuan, becoming the most competitive of the shoe base, to become worthy of the name “Chinese shoes.”
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